I’ve never liked the fact that Youtube and all its competitors use Macromedia’s Flash plugin. Very dangerous to base a large part of the web on proprietary software. Still, one of the nice things about Flash is its interactivity. In fact, using Flash for playing plain video is a bit of a mis-use of technology - it just happens to work, and be hassle-free.
Still, it is very “old-media”. You sit, you watch it, and if you have the patience to watch until the end, you get offered a handful of vaguely-similar videos. That’s equivalent to having webpages that consist only of plain text; and at the end you’re offered a bunch of links generated by a search engine offering more-or-less the same information on another site. Or put it another way: it’s missing the whole point of the internet.
Why not allow video uploaders to add clickable links to their video? In the uploading process, the owner of the video clip would specify the link text, the time that the link appears (e.g. 1 minute, 20.4 seconds from the start of their clip), the length of time it remains visible, and a handful of formatting options (position: top/centre/bottom; transition effects; perhaps foreground/background colours) The links might be to another video on the same site, but could equally be to a webpage (opening in a new window/tab), or a mailto: link, or initiate a VoIP call, etc.
So a video clip showing how to cook a certain dish might contain a link to a recipe page for printing out. A video clip advertising Volvo might link to a page of tech specs while referring to engine performance, then link to emissions information while discussing how green it is, then to a full list of safety features, and finally to a page showing their local dealerships based on geo-ip. The point is that the viewer chooses the information route that interests them, without being overly distracted by stuff they don’t care about.
How would this be profitable? There would be the temptation (for the hosters: Youtube etc) to charge per click on all videos. I would suggest this would stifle the market, because the majority of video uploaders are working for free. Viewers would then associate video-embedded links with crassly commercial pages, and learn not to bother clicking. Perhaps a better model is to allow embedded links for free as long as the video is viewed on the hosting site (Youtube etc); but if viewed while embedded in an external site, the creator would be charged per click.
Sssh… US exceeds overdraft limit
According to the US Treasury, the statutory limit on their public debt is $8.965 trillion.
According to the same source, as of last Friday, the actual public debt was $8,968,607,956,049.61. Oops.
I’ve searched news sources for an hour, and all I can find is comments that the debt ceiling was expected to be reached in October, and would need sorting out before then. I can only assume that there was a sudden increase due to the Federal Reserve’s actions to the stock market/liquidity crisis in the last few days. Perhaps that explains why their contributions ($2 billion today) were so puny compared to the ECB (€48 billion today).
The Treasury has issued press releases in the past, when previous limits were in danger of being breached, and temporarily stopped selling securities. There’s no such press release at the moment though. So why isn’t this rather dramatic event being reported? Could it be because, with markets already panicking, it might be the straw that breaks the camel’s bank?